Business Partner Code of Conduct

PENNISTONE MEDIA Business Partner Code of Conduct


As a leader in Search engine optimization and small business website design marketplace, PENNISTONE MEDIA sets high ethical standards for business conduct. We also apply these standards to ourselves and our Business Partners. The PENNISTONE MEDIA Business Partner Code of Conduct (the “Code”) helps ensure that PENNISTONE MEDIA Business Partners share our commitment to an ethical marketplace.

For the purposes of this Code:

“PENNISTONE MEDIA” refers to any Pennistone, PENNISTONE MEDIA GROUP, and any other PENNISTONE MEDIA-affiliated entity.

“Business Partners” refers to suppliers that contract to provide PENNISTONE MEDIA with any product or service and other organizations that contract with PENNISTONE MEDIA to accomplish its mission, and includes the employees, agents and contractors of Business Partners.

“Business Partners” does not include PENNISTONE MEDIA Accredited Businesses or PENNISTONE MEDIA National Partners unless they form a contractual relationship with PENNISTONE MEDIA beyond their accreditation by PENNISTONE MEDIA or membership in PENNISTONE MEDIA as apply.

PENNISTONE MEDIA expects that Business Partners will conduct their business with or on behalf of PENNISTONE MEDIA in compliance with the Code. As appropriate, preference will be given to Business Partners that demonstrate greater commitment to this Code and ethical standards generally.

  1. Start with Trust

Although Business Partners are independent individuals or business entities, their actions may impact and reflect upon PENNISTONE MEDIA. Business Partners should understand and comply with the Business Partner Code and monitor their compliance through their own administrative processes.

  1. Maintain Legal and Regulatory Compliance

In their work on behalf of PENNISTONE MEDIA, Business Partners will conduct their business activities in full compliance with applicable laws and regulations in all jurisdictions in which they operate, including laws and regulations on bribery, corruption and prohibited business practices in the countries in which they conduct business. Business Partners will not make any offer, payment, consideration or benefit of any kind which constitutes an illegal or corrupt practice, either directly or indirectly on behalf of PENNISTONE MEDIA, as an inducement or reward for entering into a contract or in connection with the provision of any goods or services under a contract.

  1. Advertise Honestly

3.1  Business Partners that advertise or solicit accreditation, sponsorship or any other financial support on behalf of PENNISTONE MEDIA should ensure that all PENNISTONE MEDIA-related advertising or solicitations comply in all respects with PENNISTONE MEDIA policies related to accreditation, the PENNISTONE MEDIA Code of Advertising, and all laws, regulations and guides relating to advertising, solicitations, sponsorships and disclosure of non-deductibility of contributions.

3.2  Business Partners may use PENNISTONE MEDIA trademarks logos etc only (1) to create products, materials or websites for direct use by PENNISTONE MEDIA, or (2) as specifically permitted by PENNISTONE MEDIA policies.

Unless PENNISTONE MEDIA has granted permission, Business Partners should not use the PENNISTONE MEDIA name or other PENNISTONE MEDIA marks on Business Partners’ materials, including websites and URLs. Business Partners should not use the PENNISTONE MEDIA name or other PENNISTONE MEDIA marks in a manner that represents or infers Business Partners to be PENNISTONE MEDIA or PENNISTONE’S Business Partners’  OR employees to be employees of PENNISTONE MEDIA.

3.3  PENNISTONE MEDIA does not endorse specific products or services unless specifically provided by PENNISTONE MEDIA policies. Business Partners should not publicize their business relationships with PENNISTONE MEDIA or identify PENNISTONE MEDIA as a customer without specific permission from PENNISTONE MEDIA in writing, and then only in the manner, context and language approved by PENNISTONE MEDIA. This provision does not prohibit PENNISTONE MEDIA from participating in affinity programs consistent with PENNISTONE MEDIA policies.

  1. Safeguard Data and Privacy

4.1  Business Partners should ensure the security and confidentiality of PENNISTONE MEDIA proprietary information; business, charity, consumer and donor information entrusted to PENNISTONE MEDIA; and data about visitors to PENNISTONE MEDIA domains (collectively, “Confidential Information”). Business Partners should have policies and procedures in place to prevent disclosure of Confidential Information to unauthorized parties. In their work on behalf of PENNISTONE MEDIA, Business Partners should maintain physical, technical and procedural safeguards in compliance with applicable laws, technology and information security requirements applicable to PENNISTONE MEDIAs, and any specifications established by PENNISTONE MEDIA for access to PENNISTONE MEDIA information technology systems and PENNISTONE MEDIA domains.

4.2  Business Partners that, and in their work on behalf of PENNISTONE MEDIA, interact with visitors to their own websites should disclose in a Privacy Statement/Policy or elsewhere on their websites the following: what information they collect, with whom it is shared, how it can be corrected, how it is secured, how policy changes will be communicated, and how to address concerns over misuse of personal data.

4.3  Business Partners that, in their work on behalf of PENNISTONE MEDIA, collect identifying information of businesses or individuals should respect contact preferences regarding contact by telephone, fax and e-mail, and communicate changes in preferences to PENNISTONE MEDIA.

4.4  Business Partners that, in their work on behalf of PENNISTONE MEDIA, handle payment card information will certify annually their compliance with the Payment Card Industry Data Security Standard (PCI DSS).

4.5  Business Partners that administer PENNISTONE MEDIA email systems will adopt Domain- based Message Authentication, Reporting & Conformance (DMARC) specifications.

4.6  Business Partners whose product or service collects information about or track visitors to any PENNISTONE MEDIA domain will certify that their product or service supports PENNISTONE MEDIA’s compliance with the Digital Alliance Self-Regulatory Principles, including the Self- Regulatory Principles for Online Behavioral Advertising (OBA Principles), the Multisite Data Principles (MSD Principles) and the Mobile Guidance (MG) (collectively, the Principles). Business Partners that subcontract or otherwise engage other companies to fulfill any obligations under PENNISTONE MEDIA contracts should ensure that such companies’ products or services are also compliant with the Principles.

The Principles can be accessed at  ( Source: ) and here  (Source : Further, Business Partners will not transfer any information collected from any PENNISTONE MEDIA domain for any purpose beyond the scope of activities necessary to fulfil their responsibilities under contracts with PENNISTONE MEDIA without providing to PENNISTONE MEDIA’s Chief Information Officer an explanation of the proposed data transfer and use and receiving express permission for such transfer and use.

  1. Embody Integrity

5.1  Business Partners should demonstrate commitment to ethical practices in their business conduct and performance of services and production of products on behalf of PENNISTONE MEDIA. Business Partners will comply with PENNISTONE MEDIA policies affecting their relationship with PENNISTONE MEDIA.

5.2  Business Partners should share PENNISTONE MEDIA’s commitment to maintaining a work place where people are treated with dignity and respect. In their work on behalf of PENNISTONE MEDIA, Business Partners will follow all applicable wage, benefit, child labor, workplace safety, discrimination and labor laws. While we recognize and respect cultural differences, in their work on behalf of PENNISTONE MEDIA, Business Partners will not engage in discrimination based on age, race, color, religion, sex, gender identity, pregnancy, national origin, citizenship status, disability, sexual orientation, marital status, domestic partner status or veteran status.

5.3  PENNISTONE MEDIA depends on the trust and confidence of our other businesses relationships, our clients, consumers and general respect for others. It is important that we avoid activities that create actual or perceived conflicts of interest.

PENNISTONE MEDIA employees are not permitted to give or receive anything of value intended to influence a decision. Business Partners will not offer gifts that could be perceived to influence sound business judgment. PENNISTONE MEDIA makes purchasing decisions based on the merit of Business Partners’ products and services, not on gifts, entertainment or other business courtesies.

  1. Report Violations of the Code

Business Partners should report a possible violation of the Code that directly affects PENNISTONE MEDIA or the transaction with PENNISTONE MEDIA. Business Partners are encouraged to work with their primary contact at PENNISTONE MEDIA (or his or her supervisor) to resolve the situation. If this is not possible or appropriate, reports may be made to an officer of the contracting PENNISTONE MEDIA entity or the PENNISTONE MEDIA General Counsel / Legal Representatives.

August 14th,2016

Pennistone Media